Henrietta Housing Projects Would Add 364 Rentals on West Henrietta Road

October 14, 2026

Rendering of a three-story senior apartment building proposed for West Henrietta Road in Henrietta, New York | Westside Construction Group

Two apartment developments planned for West Henrietta Road would add 364 rental units in the Town of Henrietta and represent roughly $81 million in combined investment, and both are now seeking tax incentives from the County of Monroe Industrial Development Agency (COMIDA), according to the Rochester Business Journal. Public hearings are scheduled at Henrietta Town Hall this week, with a COMIDA board vote likely on October 20.

What Happened

The larger of the two proposals is a 300-unit apartment and townhome community from FSI 5500 LLC, an affiliate of developer Frank Imburgia, at 5560 West Henrietta Road. The project carries an estimated cost of $61.67 million and is planned for 40.37 acres that previously held the Delphi Technical Center Rochester Business Journal.

The smaller project is a 64-unit senior community on West Henrietta Road with a cost of just under $19.3 million. The Rochester Business Journal identifies the applicant as Mushroom Blvd Enterprises LLC, an entity owned by Alex Voronin, and its documents show a rendering labeled West Sunset Senior Community Rochester Business Journal. The town's project page lists the applicant for the West Sunset senior housing project as West Sunset Development, LLC Town of Henrietta.

COMIDA public hearings are set for Thursday at Henrietta Town Hall, at 11 a.m. for the senior project and 11:15 a.m. for the FSI 5500 project. Both applications are expected to go before the COMIDA board for approval at its October 20 meeting Rochester Business Journal.

The Delphi Site Project

The FSI 5500 plan is split into two phases. Phase I includes five 40-unit apartment buildings, for 200 units. Phase II adds 10 buildings with 100 townhomes. Proposed rents range from $1,750 to $2,900 per month Rochester Business Journal.

The developer is asking COMIDA for a 13-year payment-in-lieu-of-taxes (PILOT) agreement valued at $4,619,209, a sales tax exemption of $2,175,123 and a mortgage recording tax exemption of $391,910. An analysis by MRB Group calculated a benefit-to-cost ratio of 12:1 for the project Rochester Business Journal.

The project has already cleared its local land use approvals. The town rezoned the land from Industrial to Residential R-2-15 and approved a special use permit in July 2025, then approved a height special use permit in December 2025 that allows 41-foot buildings where the town code sets a 35-foot limit. The Planning Board approved the final site plan on March 17, 2026 Town of Henrietta.

When the Planning Board approved the site plan, the layout called for five 40-unit apartment buildings, ten 10-unit townhome-style buildings and a clubhouse. An earlier proposal for the land had called for a 200,000 to 250,000 square foot industrial and shipping facility, which drew opposition from neighbors before the developer shifted to housing. The board's conditions included removing a stone facade from the apartment buildings' ground floor and making sure future tree growth would not block views from nearby homes Rochester Business Journal.

The Senior Community

The senior project includes two 26-unit, three-story apartment buildings and three four-unit townhome buildings. Rents are proposed between $1,693 and $2,905, and 20 percent of the units would be set aside for residents earning 90 percent of the area median income Rochester Business Journal.

The requested COMIDA package includes a 13-year PILOT valued at $986,428, a sales tax exemption of $478,400 and a mortgage recording tax exemption of $103,346. MRB Group calculated an 18:1 benefit-to-cost ratio Rochester Business Journal.

The town's records show a long approval path for the senior housing site, which sits on about 12 acres on the east side of West Henrietta Road between Martin Road and Rush-Henrietta Town Line Road. The first plan, filed in 2023, called for seven 10-unit buildings and was withdrawn after the Town Board raised density concerns. Revised plans followed, and the Town Board approved a special use permit in March 2024. The Planning Board approved the final site plan, with two 26-unit buildings and three four-unit townhome buildings, in March 2025 Town of Henrietta.

Implications for Owners, Developers, Contractors and Subs

Near-term multifamily work in the southern suburbs. With site plans approved and incentive hearings underway, both projects are moving toward the financing and construction stage. Together they include seven apartment buildings, 13 townhome buildings and a clubhouse.
Phased scopes. The FSI 5500 project's two-phase structure means separate packages are possible over several seasons, which matters for site, utility, framing and finish trades planning capacity.
Incentives remain central. Both projects lean on COMIDA PILOTs and sales tax exemptions on materials, a reminder that IDA timing often sets the practical start date for suburban housing in Monroe County.
Senior and income-restricted units. The senior project's set-aside for households at 90 percent of area median income reflects a continuing mix of market and moderate-income housing in suburban Rochester.

What to Watch

Comments at Thursday's COMIDA public hearings in Henrietta.
The COMIDA board vote expected on October 20.
Building permit filings and construction start dates for Phase I of the Delphi site project.
The status of the West Sunset site plan, which the town lists in engineering review, after a six-month extension was discussed by the Planning Board in March 2026 Town of Henrietta.

Bottom Line

Henrietta's West Henrietta Road corridor is lining up 364 new rental units across two projects that already hold local land use approvals. If COMIDA approves the incentive packages this month, the region's contractors should expect these jobs to move toward bidding and construction, with the 300-unit Delphi site project offering a multi-phase opportunity.