Barefoot Land Co., a Florida-based real estate development firm specializing in self-storage facilities, has completed the purchase of a 2.78-acre parcel in Greece (Greater Rochester, New York) for development of a major indoor storage facility. According to reporting from Rochester Business Journal on December 2, 2025, the transaction demonstrates continued confidence in Rochester's self-storage market growth.
The property, located at 105 Pinewild Drive in Greece at Canal Ponds Business Park, was acquired through a two-step transaction process. Barefoot Land Co. initially closed on the purchase for $650,000, then transferred the property to Pinewild Rochester LLC (sharing the same Cape Coral, Florida address) in a lateral transfer valued at $1.15 million.
The 2.78-acre parcel is strategically positioned adjacent to Bellwood Drive and State Route 390, providing excellent accessibility for customers across the Greater Rochester region. This location capitalizes on growing demand for convenient self-storage options in the western suburbs.
Pinewild Rochester received full zoning and planning board approvals in July 2025 for a major facility expansion. The development will include:
This configuration represents a significant addition to Rochester's self-storage capacity and addresses documented market demand in the region.
The decision to proceed with this development comes amid a broader trend of self-storage facility expansion across the Greater Rochester area. Numerous self-storage facilities have opened in the Rochester metro area over the past five years, particularly on the west side of Monroe County, yet market analysis suggests the region remains under-served.
A Self-Storage Almanac report concluded that the Rochester market remains under-served, providing strong fundamentals for new facility development. This assessment reflects both residential growth in the region and the increasing demand for personal and business storage solutions among growing populations relocating to Rochester and the surrounding communities.
Barefoot Land Co. is a real estate development firm based in Cape Coral, Florida, specializing in the purchase and development of vacant property, recreational vehicle (RV) parks, and self-storage facilities across multiple states. The company's focus on the Rochester market suggests confidence in the region's long-term development trajectory and population growth.
The selection of Greece, New York as a development site reflects broader investment trends in suburban Rochester, where both population growth and commercial real estate activity continue to expand. The Rochester area has seen increased development activity driven by Mayo Clinic investments, Destination Medical Center initiatives, and regional population growth.
The Pinewild Rochester project exemplifies the ongoing evolution of Rochester's real estate market, where secondary use properties such as self-storage are now attracting institutional capital and professional development firms. The project demonstrates several important trends for contractors and developers:
Market Demand Validation: The robust demand for self-storage in Rochester indicates sustained population growth and consumer need. Construction firms should anticipate continued opportunities in this sector as developers pursue additional projects to meet market demand.
Suburban Growth Acceleration: The location in Greece reflects the broader pattern of development moving to suburban and secondary markets as primary downtown locations reach capacity. Contractors working in the Rochester region should consider suburban locations like Greece as increasingly important development areas.
Capital Availability: The willingness of institutional investors and development firms like Barefoot Land Co. to invest in Rochester indicates strong financial fundamentals and future growth expectations. This capital availability supports pipeline development for contractors and subcontractors.
While specific construction timelines have not been announced, the July 2025 planning board approval suggests potential commencement in late 2025 or early 2026. Once completed, the 121,000-square-foot facility will provide significant employment opportunities during construction and permanent positions for operations and management after opening.
Source: Rochester Business Journal, December 2, 2025, by Kevin Oklobzija. Data verified against Monroe County deed records and planning board approvals (July 2025).
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