Monroe County Executive Adam Bello and Rochester Mayor Malik Evans announced a transformative $13 million investment on November 10, 2025, to expand affordable homeownership opportunities in Rochester's Upper Falls neighborhood. The groundbreaking moment marks a significant step toward addressing housing inequality in a historically redlined and predominantly minority community.
The ambitious First Genesis Single Family Homes project will deliver 22 new single-family homes designed specifically for first-time homebuyers earning between 50-60% of the Area Median Income (AMI). This strategic approach ensures housing remains affordable and accessible to families who have historically faced barriers to homeownership.
The development will include a diverse mix of housing options:
The $13 million investment reflects unprecedented collaboration across government levels:
This multi-source funding model demonstrates how coordinated public investment can unlock meaningful housing solutions. HCR's investment includes a $20,000 subsidy for homes meeting energy efficiency performance standards, furthering both environmental sustainability and long-term affordability.
Mayor Malik D. Evans emphasized the broader significance of the project: "Today's progress shows what happens when we invest in residents and partner with organizations rooted in community. Homeownership strengthens families, stabilizes neighborhoods and builds generational wealth."
Reverend Dr. Frederick Johnson Sr., President and CEO of First Genesis Development Corporation, noted that the project fulfills a long-term vision: "After many years of prayer, planning and collaboration, the First Genesis Single Family Homes project will be the anchor project to transform families and neighborhoods while changing the landscape for generations. This project fulfills the testimony that collaboration with the faith community, civic and private entities can transform our city and start to build generational wealth in underserved and underinvested communities."
The Upper Falls neighborhood was selected as the project site because of its history as a redlined community—an area that faced systematic disinvestment for decades. By targeting this neighborhood, the development actively works to reverse historical inequities.
To ensure homebuyers are set up for long-term success, buyers must complete a HUD-certified first-time homebuyer education program before purchase. This requirement supports financial literacy and helps new homeowners understand the responsibilities and benefits of property ownership.
The project brings together an experienced development team:
Construction has already begun, with homes expected to be completed by 2027. This timeline positions the development to start delivering family stability within the next two years.
This $13 million investment signals Rochester's commitment to addressing the affordable housing crisis through strategic, faith-based partnership. The project demonstrates that housing solutions require coordinated effort across government, community organizations, and private development partners.
In an era when affordable housing supply continues to lag behind demand, this development provides a replicable model for other municipalities seeking to build pathways to homeownership for underserved populations. The emphasis on energy efficiency, accessibility, and first-time homebuyer support creates a comprehensive approach to sustainable housing development.
This Rochester project arrives as federal lawmakers continue focusing on housing affordability. U.S. Senate Democratic Leader Charles E. Schumer noted the significance of channeling federal resources through innovative local partnerships: "By turning those funds into real homes for working families, the county and the City of Rochester are proving once again that smart, targeted investments can spark renewal and opportunity in every neighborhood."
U.S. Senators Kirsten Gillibrand emphasized the ripple effects of affordable homeownership: "Through this project, individuals will have access to safe, affordable homes, allowing them to build financial security for future generations."
As construction progresses on the 22 homes, the First Genesis Single Family Homes project will serve as a tangible symbol of Rochester's commitment to equity-driven development. By 2027, these homes will house families building generational wealth, stabilizing the Upper Falls neighborhood, and demonstrating what's possible when public, private, and faith-based sectors align around shared community goals.
Sources: Monroe County Press Release (November 10, 2025); City of Rochester Mayor's Office announcement; New York State Homes and Community Renewal
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